×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kraft buys Boca Burger

Published on .

Kraft Foods, Northfield, Ill., is entering the soy burger arena with the purchase of privately held Boca Burger, Chicago, which saw sales double in 1999 to roughly $40 million. Terms were not disclosed. Kellogg Co. recently acquired meat-alternative marketer Worthington Foods, and General Mills purchased natural food marketer Small Planet Foods. Kraft said its new Boca Foods division, headed by former pizza division General Manager Kevin Scott, will be based in Madison, Wis., with its Oscar Mayer division. Boca spent $4.1 million on print and outdoor advertising via Chicago Creative Partnership in the first 10 months of 1999.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: