Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kraft chooses comScore to track shopping habits

Published on .

Kraft Foods Oct. 2 selects comScore Networks to track and analyze consumers' online shopping habits. ComScore has a panel of 2 million people who've approved having their online behavior monitored in exchange for software to speed Internet downloads. ComScore will study users' online shopping behavior and how much Kraft.com influences their purchasing decisions.

Gian Fulgoni, chairman and formerly chairman-CEO of Information Resources Inc., said comScore also is developing relationships with companies that collect frequent-shopper card data from retail grocers. He said comScore intends to link the influence of online ads to the offline purchase behavior of its panel.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: