×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kraft consolidates print planning at Media Edge

Published on .

Kraft Foods consolidated its print planning at Media Edge, New York, an assignment valued at $50 million to $75 million. Print buying remains split between Media Edge and Starcom Worldwide, Chicago. Previously, Kraft's print planning was handled on a brand basis.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: