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Kraft enlists Pokemon

Published on .

Kraft Foods, Northfield, Ill., links up with Nintendo of America, Redmond, Wash., this month to offer Pokemon Action Flipz collectibles and rebates for the home video of "Pokemon: The First Movie" in packages of Kraft Singles cheese. The promotion, which also includes a chance to win one of 100,000 Pokemon collectibles via kraft-cheese.com or pokemon. com, will be supported with a TV spot and in-store displays. Agency couldn't be determined at deadline.

Copyright April 2000, Crain Communications Inc.

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