KRAFT FOODS SIGNS DEAL WITH ALLRECEPES.COM

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(Aug. 1, 2001) -- Philip Morris Cos.' Kraft Foods, Northfield, Ill., has announced a joint 10-month Web marketing project with meal planning site Allrecipes.com, Seattle.

The campaign, which launched July 27, drives users to the Kraft Interactive Kitchens at www.kraftfoods.com. Kraft has provided Allrecipes.com with editorial content, including 200 recipes that feature Kraft brands such as Philadelphia Cream Cheese, Jell-O Gelatin Dessert and Kraft Cheese. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

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