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KRAFT, KFC STUMP TO WIN CONSUMERS AT CONVENTION

By Published on .

Republicans weren't the only ones who stumped in San Diego last week, as a number of marketers lobbied for publicity.

At the convention, Kraft Foods distributed its "Republicans in '96" Macaroni & Cheese, shaped, appropriately, like elephants.

Tenneco distributed garbage bags marked, "A great convention is in the bag," while KFC Corp. brought its Col. Sanders character to San Diego to conduct a "Hot Wing Straw Poll," asking delegates to vote by choosing either the "left" or "right" wing, whichever best represents their stance within the party. Of 1,200 delegates polled, 74% preferred the right wing.

The best fit was Dole Natural Snacks Co., which shares its name with the Republican candidate. The marketer gladhanded candidates with raisins and dried fruit snacks.

ON TO CHICAGO

Marketers appear to be girding for even more publicity tie-ins for the Democratic National Convention in Chicago, which starts Aug. 26. Kraft is now readying its donkey-shaped macaroni and cheese and Anheuser-Busch Cos. is already draping the city with posters saying, "Bill, Bob, Bud. Bud '96."

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