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Kraft launches new Toblerone bar in Germany

Published on .

BREMEN, Germany -- Kraft Jacobs Suchard rolls out to Germany its new version of its triangular shaped Toblerone chocolate bar in April. Toblerone is celebrating its 90th birthday with a new version filled with a honey and almond nougat. The bar, packaged in blue instead of cream, has already launched in its home Swiss market and in Duty Free.

The launch is supported with an ad campaign handled by Young & Rubicam Duesseldorf. Media buying and planning is handled by Media Direction, Duesseldorf. Toblerone markets in Switzerland, Germany, the U.K. and the U.S. By far its most important market is Duty Free.

In the autumn Kraft Jacobs Suchard plans to launch a Praline version of Toblerone.

Copyright March 1998, Crain Communications Inc.

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