The launch is supported with an ad campaign handled by Young & Rubicam Duesseldorf. Media buying and planning is handled by Media Direction, Duesseldorf. Toblerone markets in Switzerland, Germany, the U.K. and the U.S. By far its most important market is Duty Free.
In the autumn Kraft Jacobs Suchard plans to launch a Praline version of Toblerone.
Copyright March 1998, Crain Communications Inc.