×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kraft sells two food lines

Published on .

Kraft Foods, Northfield, Ill., is shedding its caramel and marshmallow brands toan investment group formed by Texas Pacific Group, Fort Worth, and InterWestPartners, Menlo Park, Calif. Terms were not disclosed. The move fits Kraft'soverall strategy of dropping or overhauling brands with low profitability; thetwo had combined annual sales of about $150 million. Foote, Cone & Belding,Chicago, handles the caramel and marshmallow brands, but Kraft has notadvertised them in recent years.

Copyright August 1995 Crain Communications Inc.

In this article:
Most Popular