Kraft Foods, Northfield, Ill., said it signed a deal with America Online that will give it a prominent presence in AOL's What's for Dinner content area. Under the deal, for which financial terms were not disclosed, Kraft will provide AOL users access to more than 2,500 recipes. In addition, users can link to the Kraft Interactive Kitchen to search its online cookbook. The deal also includes banner advertising on AOL's Families and Lifestyles content areas.
Copyright October 1998, Crain Communications Inc.