Kraft shifts Louis Rich to JWT

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Kraft Foods' Oscar Mayer Foods Division, Madison, Wis., is moving its estimated $15 million Louis Rich meats business to J. Walter Thompson USA from Foote, Cone & Belding, both Chicago. JWT already handles the flagship Oscar Mayer account. "From a business perspective, it makes perfect sense to house Oscar Mayer brands in one agency," said Oscar Mayer President Rick Searer.

Copyright November 1998, Crain Communications Inc.

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