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Kraft takes stake in EthnicGrocer.com

Published on .

Kraft Foods, Northfield, Ill., said Aug. 22 it has invested an undisclosed amount in Internet food retailer EthnicGrocer.com. According to a company statement, the strategic partnership initially will include placing Alene Korby, Kraft's senior VP-procurement, on the e-tailer's board and exchanging information with the online retailer about supply chain platforms and distribution efforts to reach ethnic consumers. Kraft did not comment on its level of involvement with EthnicGrocer.com's marketing efforts.

Copyright August 2000, Crain Communications Inc.

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