Kraft Taps Agency Vet Anderson as Senior VP-Marketing

Exec Has Led Chicago Offices of DDB and FCB

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CHICAGO ( -- Kraft Foods has named Dana Anderson, a bold-face name in Chicago advertising, as senior VP-marketing, strategy and communication.

Dana Anderson
Dana Anderson
In this new post, Ms. Anderson will oversee the package-food company's agencies from its Northfield, Ill., offices and report directly to Chief Marketing Officer Mary Beth West.

Ms. Anderson and Ms. West were unavailable for comment.

Kraft spokeswoman Laurie Guzzinati said Ms. Anderson, in addition to leading advertising, media and digital work, will focus on "how can we think about things across the marketing landscape in a sharper, newer and even faster way." She added that Ms. Anderson has been working on Kraft brands in some capacity for more than 25 years.

Ms. Anderson is a past president and CEO of both DDB and FCB in Chicago, and has the distinction of being one of the first women in Chicago advertising to have risen to that level. She is a highly regarded agency executive known for her dynamic presentation style and keeping a brass brassiere in her office, as a sign that she's just as tough as the boys. Following her departure from DDB in August 2007, speculation on where would surface centered on Kraft, perhaps in the CMO role, but that post was later filled by Ms. West.

Ms. Anderson started her career as a copywriter at Y&R and later worked in account management handling Kraft brands at JWT. At DDB, she lured in the Kraft Miracle Whip business, which left shortly after she did. Following DDB, Ms. Anderson founded the Dana Anderson Co., a consulting firm with clients including Wrigley, Google, Carlson Marketing and, of course, Kraft.

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