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Kraft tests healthy drink-mix line

Published on .

Kraft Foods is testing Health Quenchers, a beverage mix brand that lets "people live life healthier on their own terms," said a company spokeswoman. The line of drink crystals, introduced earlier this year in the Phoenix and Syracuse and Buffalo/Rochester, N.Y., markets, includes varieties featuring B vitamins, antioxidants and calcium. TV and print advertising, from Ogilvy & Mather, New York, introduce the brand with the tagline, "Health meets ice cold refreshment. Stir it up."

Copyright April 2000, Crain Communications Inc.

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