Kraft Foods is testing Health Quenchers, a beverage mix brand that lets "people live life healthier on their own terms," said a company spokeswoman. The line of drink crystals, introduced earlier this year in the Phoenix and Syracuse and Buffalo/Rochester, N.Y., markets, includes varieties featuring B vitamins, antioxidants and calcium. TV and print advertising, from Ogilvy & Mather, New York, introduce the brand with the tagline, "Health meets ice cold refreshment. Stir it up."
Copyright April 2000, Crain Communications Inc.