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Kraft touts Post price reduction

Published on .

Kraft Foods' Post Cereal Co. targets consumers' wallets with an estimated $5 million ad campaign breaking Monday trumpeting how it's cut prices on its 22 breakfast cereals and will accept one coupon soon for any of its brands. Created by Grey Advertising, New York, the campaign features a series of Post employees and invites consumers to write and call with comments. It's themed "Breakfast made right." One 60-second spot TV commercial breaks in various markets Monday and will be national by July 1; newspaper ads also begin this week.

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