KRAFT TO TRIM 4TH-QUARTER AD SPENDING BY 20%

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[glenview, ill.] Kraft Foods will scale back ad spending during the fourth quarter, said executives close to the company. They estimated media buys will drop by at least 20%. Kraft's 1998 U.S. ad budget is $800 million. Increased shipments in the past year have left retailers with excess inventory, leading Kraft to concentrate on promotions to increase sales. The cuts aren't expected to affect seasonal efforts for Halloween, Thanksgiving and the holidays, which are considered promotional efforts.

Coke to partner with Sprint in $75 mil promo

[atlanta] Coca-Cola Co. plans to restage its $75 million Coca-Cola Card promotion next spring and summer with a link to Sprint Corp., and is searching for a broadcast partner. The promotion will give teens a number they can dial to link into free phone service and other offers, according to executives familiar with the plans. It is unclear whether the beverage marketer will again link with MasterCard International. This past summer, Coca-Cola gave away some 2 million MasterCard cash cards with values up to $100 in 12-packs of Coca-Cola and via stickers on fountain cups. MasterCard and Sprint declined to comment; Coca-Cola did not return phone calls by press time.

Primestar consolidates media buying at Carat/ICG

[englewood, colo.] Satellite TV provider Primestar has consolidated its media buying account at Carat/ICG, Los Angeles, effective in February. Primestar VP-Marketing Tad Walden said the 1999 ad budget hasn't yet been determined, but it's expected to be in the $50 million to $100 million range. Mr. Walden also said he is considering a review of Primestar's creative account, currently at ABP/Draft Worldwide, New York. The media account previously was split between Carat and SFM Media, New York.

BMW kicks off ad effort for '99 7-Series sedan

[woodcliff lake, n.j.] BMW of North America breaks a print-only campaign to launch its 1999 7-Series sedan Oct. 15 via a spread ad in The Wall Street Journal. The buy includes about 20 magazines in November. Fallon McElligott, Minneapolis, created three b&w executions. The simple ads show the car in fanciful places to project youthfulness. "You're only young once," reads the headline in one ad in which the car appears to be driving out of a giant sand castle. BMW called the buy "a major push."

Congress adds $35.5 mil to recruitment-ad budget

[washington] Concerned over a decline in recruitment, Congress hiked spending for military recruitment ads by $35.5 million. A bill sent to President Clinton last week allocates an additional $17.5 million for Navy recruitment advertising (handled by BBDO Worldwide, New York), $12 million for Marine Corps ads (J. Walter Thompson USA, Atlanta) and $3 million each for ads for Air National Guard (Laughlin, Marinaccio & Owens, Arlington, Va.) and Air Force Reserve (HMS Partners, Columbus, Ohio.)

WSJ Interactive Edition ups subscription rates

[new york] Wall Street Journal Interactive Edition Nov. 2 is raising its online-only subscription rates for the first time since it was launched two years ago. Readers who buy only the online edition will now pay $59 per year, an increase of $10; readers who subscribe to the print edition will continue to pay an extra $29 per year for the online version.

Ad group says $2.8 bil Clear Channel deal OK

[washington] Ad groups are unlikely to challenge Clear Channel Communications' $2.8 billion buy last week of Jacor Communications, as long as Clear Channel divests itself of stations in Cleveland; Dayton, Ohio; Louisville, Ky.; and Tampa, Fla. In those cities, the deal would give Clear Channel more than 40% of each market. While joining the rush to consolidation in the radio industry, Clear Channel's deal mostly includes stations in markets where the company had either no presence or only a small presence, a spokesman for the American Association of Advertising Agencies said.

AirTouch selects CME to handle creative work

[san francisco] AirTouch Communications appears set to award the creative portion of its $100 million account to Campbell Mithun Esty, Minneapolis, consolidating the work of six agencies in the wireless phone company's three regions. Earlier last week, AirTouch awarded the media part of the account to MediaCom, the media buying unit of Grey Advertising.

DMB&B names new Cadillac, Seville account directors

[troy, mich.] D'Arcy Masius Benton & Bowles has shifted duties on its Cadillac account after the departure of two account directors. DMB&B denied reports from managers close to the agency there was client pressure for change, saying the executives left on their own. The agency said Mary Bester assumed the duties of former Cadillac brand Account Director Robin Carr, and remains Deville account director. Kristie Scott was promoted from account supervisor on Seville to account director, succeeding Keith Ulrich. Mr. Ulrich joined Ross Roy Communications, Bloomfield Hills, Mich., as senior VP-group account director on Chrysler Corp.'s corporate account.

F.Y.I.

Times Mirror Magazines has agreed to acquire Senior Golfer from Weider Publications. . . . Barton Beers and Gambrinus Co. plan to boost 1999 national TV spending for Mexican import Corona Extra by 30% to $13 million. The importers also intend to boost advertising within their geographic regions. Lois/EJL, Chicago, and Richards Group, Dallas, handle Corona. . . . Bozell Worldwide closed its acquisition of Avrett, Free & Ginsberg, New York (AA, Oct. 5). Avrett will continue operating independently. Terms were not diclosed. . . . Strategic Marketing Consulting, Berkeley, Calif., has contacted West Coast agencies in a review for a $1 billion food company planning to launch a new product line. Both the company's name and the spending were undisclosed.

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