Louise Kramer will cover the fast-food/restaurant industry and non-alcoholic beverages, including soft drinks. She was previously a reporter for TheStreet.com, a Web-based financial publication, and before that was a senior editor with Nation's Restaurant News and section editor for Supermarket News.
Beth Snyder will cover the telecommunications industry and various new-media fields, including agencies that specialize in interactive advertising and marketing. Ms. Snyder was previously an editor with Telephony.
"Louise and Beth are experienced, aggressive news reporters who will cover the marketing activities of some of the best-known brands in the world, including McDonald's, Coca-Cola and AT&T," said Scott Donaton, executive editor,