Pepsi-Cola Co. broke its summer ad campaign last week with the first of three 30-second commercials and a series of 15-second "news spots" featuring Michael Richards, best known for his role as Kramer on NBC's hit series "Seinfeld." Mr. Richards reprises his Dr. Leotard character, who first appeared in the "Deprivation Tank" commercial that made its debut during the Super Bowl last January. The summer campaign, from BBDO
Worldwide, New York, continues Pepsi's "Be young. Have fun. Drink Pepsi" theme.