TORONTO -- Krispy Kreme Doughnuts Eastern Canada has shortened its list of possible new ad agencies for Canada to three from eight. The three, all based in Toronto, are Palmer Jarvis DDB
, Taxi Advertising and Square Peg, and are now under final review with a decision expected in late March or early April.
The company, owned by parent Krispy Kreme from Winston-Salem, N.C., will also change its name to KremeKo in Canada. The plan is to open 32 stores during the next six years. Krispy Kreme operates 175 stores in 28 U.S. states.
Copyright March 2001, Crain Communications Inc.