GSD&M will help the donut purveyor in its brand expansion plans but didn't disclose billings for the assignment.
"People don't just love the doughnut; they adore the brand," said GSD&M President Roy Spence in a statement. "Krispy Kreme is about more than hot doughnuts; it's an experience. We look forward to finding new ways to extend that experience and their brand to a growing audience."
Krispy Kreme's 2000 initial public offering was one of the sweetest stock offerings of the year. -- Kate MacArthur
Copyright June 2001, Crain Communications Inc.