Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(June 26, 2001) -- After six years, Krispy Kreme Doughnuts formalized its relationship with GSD&M, Austin, officially naming the Omnicom Group shop its agency of record.

GSD&M will help the donut purveyor in its brand expansion plans but didn't disclose billings for the assignment.

"People don't just love the doughnut; they adore the brand," said GSD&M President Roy Spence in a statement. "Krispy Kreme is about more than hot doughnuts; it's an experience. We look forward to finding new ways to extend that experience and their brand to a growing audience."

Krispy Kreme's 2000 initial public offering was one of the sweetest stock offerings of the year. -- Kate MacArthur

Copyright June 2001, Crain Communications Inc.

Most Popular
In this article: