KRUSKOPF OLSON CAPTURES BEST OF SHOW AT ADDYS

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MINNEAPOLIS-Kruskopf Olson won Best of Show honors and Hunt Murray garnered the most awards in the Twin Cities Addy awards competition on Oct. 6.

Kruskopf Olson won the lone gold award allowed by judges and Best of Show for a psychedelic-theme 30-second TV spot for Pet Food Warehouse. The commercial features a cat's experience with catnip and closes with an announcer intoning, "Catnip-still legal in all 50 states."

Nearly 700 ad executives attended the awards show, sponsored by the Advertising Federation of Minnesota and the Art Directors/Copywriters Club of Minnesota.

Hunt Murray won 31 of 133 awards at the competition; second-place Martin/Williams took home 26 awards. Carmichael Lynch, last year's Best of Show recipient and winner of the most awards, took 17 awards to place third, while Bozell and Cevette & Co. won seven honors each to tie for fourth.

The Pet Food Warehouse ad was created by Sue Kruskopf, Kruskopf Olson's president, and copywriter Jarl Olsen. Mr. Olsen, a director at Dublin Productions, is a former Fallon McElligott copywriter.

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