×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Krystal review down to three

Published on .

Krystal Co. has parted with agency Ogilvy & Mather, Atlanta, and is reviewing three contenders for the 380-unit Southeastern burger chain's $12 million to $15 million creative and media account. Director of Field Marketing Rick Appell wouldn't state a specific reason for the review, saying only that the company wanted something different from a creative standpoint. Ames Scullin O'Haire and Austin Kelley Advertising, Atlanta; and McKinney & Silver, Raleigh, N.C., are finalists. A decision is expected by mid-June. Wannamaker Associates, Atlanta, is the review consultant.

Copyright May 2000, Crain Communications Inc.

In this article:
Most Popular