KSL, E&M joint venture

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New York shops KSL Media and E&M Advertising have opened a joint venture in direct-response marketing, KSL Direct, New York, headed by E&M President Michael Medico. The agency will offer creative, consultation, production, media planning and placement, negotiating and analysis and complete telemarketing services. Additionally, KSL Direct will offer a proprietary tracking system.

Copyright August 1997, Crain Communications Inc.

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