Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

KSL, E&M joint venture

Published on .

New York shops KSL Media and E&M Advertising have opened a joint venture in direct-response marketing, KSL Direct, New York, headed by E&M President Michael Medico. The agency will offer creative, consultation, production, media planning and placement, negotiating and analysis and complete telemarketing services. Additionally, KSL Direct will offer a proprietary tracking system.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: