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L'eggs to kick off promo

Published on .

L'eggs Products, New York, will launch a monthlong promotion in April for Sheer Energy hosiery. The "Positive Energy Month" effort will include contests, sampling and a tie-in with local women's charities. The centerpiece will be a tour of the L'eggs Sheer Energy Positive Energy Task Force, a group of experts who will conduct seminars on achieving positive energy and wellness; tour stops will be coordinated with local retailers. L'eggs' PR agency, Lippe Taylor, handles. Its ad agency, DDB Needham Worldwide, is also doing radio and print ads using the "Positive Energy" theme.

Copyright March 1999, Crain Communications Inc.

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