L'Oreal to audition spokeskids

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L'Oreal, New York, will audition children nationwide for a role in a campaign for its L'Oreal Kids, as part of a spring promotion for the children's toiletries. The "Be a L'Oreal Kid" contest will choose eight children, 3 to 12 years old, to appear in ads breaking in the fall. The contest is backed by point-of-purchase displays and an ad in the March issue of Family Life. The ad agency couldn't be determined by deadline.

Copyright January 1999, Crain Communications Inc.

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