L'Oreal, New York, will audition children nationwide for a role in a campaign for its L'Oreal Kids, as part of a spring promotion for the children's toiletries. The "Be a L'Oreal Kid" contest will choose eight children, 3 to 12 years old, to appear in ads breaking in the fall. The contest is backed by point-of-purchase displays and an ad in the March issue of Family Life. The ad agency couldn't be determined by deadline.
Copyright January 1999, Crain Communications Inc.