L'Oreal backs NutriVive

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L'Oreal, New York, today unveils a $10 million campaign for NutriVive, an extension of its Vive haircare line launched in July. TV and print ads from McCann-Erickson Worldwide feature "Ally McBeal" actress Portia DeRossi, the company's newest spokeswoman.

Copyright September 1999, Crain Communications Inc.

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