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L'Oreal brings skincare ingredient to haircare

Published on .

L'Oreal's Laboratoires Garnier is claiming a major haircare innovation with the mid-July launch of Fructis, a line of shampoos and conditioners containing alpha hydroxy acids--the fruit acids used in skincare products to help prevent wrinkles. TV and print by Publicis break in France in August; other European countries are expected to be added.

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