L'Oreal merges Carson Brands

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L'Oreal USA, New York, regrouped several units to integrate ethnic and specialty brands acquired in its purchase of Carson Products. Carson ethnic haircare and cosmetics brands Dark & Lovely and Ultra Sheen will merge with L'Oreal's Soft Sheen Products, Chicago. Soft Sheen President Terri Gardner will head the SoftSheen/Carson division, while Malcolm Yesner, president-CEO of Carson, will become exec VP-global business development. Dermablend, a corrective cosmetics line, will join L'Oreal's luxury products division. Dermablend President Tim Hogan will retain that post.

Copyright August 2000, Crain Communications Inc.

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