L'Oreal readies 2 haircare lines for April introduction

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L'Oreal is introducing this April two haircare lines with more than $25 million in marketing support between them. Body Vive, handled by McCann-Erickson Worldwide, will get $8 million in ad spending and L'Oreal Kids, handled by Publicis, will receive $10 million in TV advertising alone.

Copyright February 1997, Crain Communications Inc.

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