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L'OREAL SHIFTS $38 MILLION GERMAN MEDIA BIZ INTO UNIVERSAL MCCANN

Published on .

(July 5, 2001) DUESSELDORF -- French fragrance manufacturer L'Oreal has moved its $38 million media buying and planning business for its Lancome, Biotherme, Helena Rubinsteian and Perfume Collection brands into Interpublic Group of Cos.' McCann-Erickson Worldwide's Universal McCann here. Universal already handles an estimated $243 million worth of media business for L'Oreal brands.

Incumbent was Publicis Groupe's media arm Optimedia, based in Duesseldorf.

L'Oreal stressed it has no plans to centralize media business in other international markets. -- Dagmar Mussey

Copyright July 2001, Crain Communications Inc.

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