Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

L'Oreal tells Soft Sheen plan

Published on .

L'Oreal, Paris, said newly acquired Soft Sheen Products, Chicago, will become a division of its New York based Cosmair unit and Soft Sheen President-CEO Terri Gardner will be division president and a member of Cosmair's executive committee. L'Oreal said it plans to open a specialized R&D center in Chicago by 2001 focusing on African-American consumers.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: