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L'Oreal tells Soft Sheen plan

Published on .

L'Oreal, Paris, said newly acquired Soft Sheen Products, Chicago, will become a division of its New York based Cosmair unit and Soft Sheen President-CEO Terri Gardner will be division president and a member of Cosmair's executive committee. L'Oreal said it plans to open a specialized R&D center in Chicago by 2001 focusing on African-American consumers.

Copyright July 1998, Crain Communications Inc.

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