Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

L'Oreal top Maybelline bid

Published on .

L'Oreal SA appears to have prevailed in the bidding war for cosmetics marketer Maybelline with a $610 million bid at $44 a share plus assumption of $150 million in debt. But Joh. A. Benckiser GmbH said while it will not go above the L'Oreal bid it would pursue an acquisition if the Justice Department opposes an acquisition by L'Oreal of Maybelline. The department is currently reviewing the deal.

Most Popular
In this article: