L90 has acquired Internet lottery company webMillion in a stock deal valued at more than $19 million. The online ad and direct marketing agency had developed campaigns with webMillion before the acquisition. L90 will issue 2 million shares of L90 stock to webMillion shareholders. At webMillion.com consumers can play games to win cash prizes or gift certificates, register for promotional offers and participate in a weekly $3 million lottery drawing.
Copyright July 2000, Crain Communications Inc.