L90 to offer ad network reporting over wireless devices

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L90, an Internet advertising and direct-marketing agency based in Los Angeles, introduced adMonitor toGO, a wireless reporting interface that enables advertisers and Web publishers to retrieve real-time statistics from any Internet-enabled wireless device with a Palm operating system. Online ad management company Orb Digital recently released a similar product called Orbit Express 2000, which allows publishers to track their Web site activity in real time from a Palm VII with wireless Web access.

Copyright June 2000, Crain Communications Inc.

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