L90 will begin infusing its e-mails with interactive technology through a partnership with RadicalMail. L90, Los Angeles, will use the streaming audio and video technology on its viral marketing service L90Link. The e-mail service drives viral marketing by including promotional offers and customer incentives for telling friends about a marketer's products. RadicalMail, Marina del Rey, Calif., has partnered with several e-mail marketers to include interactive technology in e-mail marketing messages.
Copyright April 2000, Crain Communications Inc.