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L90 TO REDESIGN ROCK BAND AEROSMITH'S 3-D WEB SITE

Published on .

(June 7, 2001) -- Online marketing and media company L90, Los Angeles, has signed a deal with 3-D virtual reality entertainment site Worlds.com to redesign and market the official Web site of the band Aerosmith.

Worlds.com technology has developed a 3-D virtual site, AerosmithWorld, in which fans can adopt an avatar to chat with "virtual" members of the band and other fans. L90's marketing technology, adMonitor, also will serve and track the marketing campaigns for the site, including sponsorships, microsites and co-registration campaigns. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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