The campaign is based around a sweepstakes promotion, offering users the chance to win a "Shakespearean" vacation to London.
The ads are running on targeted channels on the L90 network, including its entertainment channel. Several versions use an image from the film's offline movie posters and other advertising. Another version, the O Powerad, includes a flash introduction, information about the movie and cast, and a link to the official site (www.othemovie.com). -- Adrienne Mand
Copyright September 2001, Crain Communications Inc.