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La Quinta shops $9 mil account

Published on .

La Quinta Inns has launched a review for its $6 million to $9 million account. The incumbent is Publicis, Dallas. Chris Trick, director of national marketing, cited a need for "different perspectives both strategically and creatively" as the reason for the review. He declined to provide a timetable, but hinted that an agency in the South or Sun Belt might have an advantage; the bulk of La Quinta's 303 properties are in those regions.

Copyright September 1999, Crain Communications Inc.

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