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La Quinta targets biz travelers

Published on .

La Quinta Inns and La Quinta Inns & Suites, San Antonio, focus on frequent business travelers in a new TV campaign kicking off today. The six spots humorously target the sports-minded business traveler. The ``La Quinta Sports Breaks'' campaign stars a fast-talking sports broadcaster whose play-by-play focuses on features of La Quinta hotels. The commercials, from Publicis, Dallas, will run solely on regional Fox Sports channels in 18 states.

Copyright April 1999, Crain Communications Inc.

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