Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Labatt ads for Blue brand

Published on .

Labatt Brewing, based in Toronto, has added a new twist to its long-running "Out of the Blue" TV campaign. The new execution, called "Streak," shows a man running naked through a busy downtown area after losing a bet in a card game.

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: