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Labatt hires ex Miller Brewing exec to push exports

Published on .

TORONTO -- Canadian brewer Labatt Breweries has a new marketer to lead the beermaker's operations abroad. Former Miller Brewing Co. executive James Taylor joins Labatt as vice-president of marketing for international markets, which include Mexico, the Caribbean and Latin America.

It's the latest in a number of high-level changes at Labatt, which after years of share gains has now tied longtime rival Molson Breweries with about 47% of the Canadian beer market.

Earlier last week, Toronto-based Labatt added a new president of Canadian operations then a few days later appointed Taylor and a new vice-president of marketing for Canada. Taylor's move brings him to Labatt after stints as group director of Miller's Plank Road Brewery and director of Miller brands.

In developing strategy and programs for key overseas markets, Taylor is expected to help Labatt continue recent international momentum, says Paul Cooke, Labatt's executive vice-president of marketing. "We are working to consolidate our successes by aligning our marketing experts regionally with our sales teams (and) providing very targeted national support," Cooke says.

Copyright January 1997, Crain Communications Inc.

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