National Car Rental this month targets travel agents with the "It's Your Choice" incentive promotion and sweepstakes, including entry into a drawing to win a grand prize of a $5,000 trip to any destination in the U.S. or Canada. McCracken Brooks Communications, Minneapolis, handles.
Jack in the Box launched a promotion this month tied to Saban Entertainment's "The Tick," an animated Fox TV series. Four free "Tick"-theme toys will be included with kids meals. The promotion is handled in-house.
Twentieth Century Fox Film Corp. is said to be in talks with Hershey Chocolate USA to join Burger King Corp. as a promotional partner for "Anastasia," Fox's first major animated event film, arriving this fall.
Walt Disney Co. has inked a deal with NFL Properties to publish as many as five fiction books this year aimed at kids and teens that center on NFL teams, players and themes.