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Labatt wins Canadian stadium rights

Published on .

MISSISSAUGA, Ontario--Canada's Labatt Breweries has landed the beer rights at the new $20 million Hershey Center stadium and will sponsor its home ice hockey team, the junior-level Mississauga IceDogs. Cost of the deal: $1.6 million over five years. Earlier in October, Labatt kicked off its new title sponsorship of National Hockey League broadcasts in Canada.

Copyright November 1998, Crain Communications Inc.

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