×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Labatt wins Canadian stadium rights

Published on .

MISSISSAUGA, Ontario--Canada's Labatt Breweries has landed the beer rights at the new $20 million Hershey Center stadium and will sponsor its home ice hockey team, the junior-level Mississauga IceDogs. Cost of the deal: $1.6 million over five years. Earlier in October, Labatt kicked off its new title sponsorship of National Hockey League broadcasts in Canada.

Copyright November 1998, Crain Communications Inc.

In this article:
Most Popular