LADIES' HOME JOURNAL

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LADIES' HOME JOURNAL

Parent: Meredith Magazines

Editor: Myrna Blyth (since 1981)

Ad pages: 348.4, +9.3%

Circulation: 5,048,081, -2%

Always one of the smartest magazines in terms of writing, the monthly has scored high marks for a redesign unveiled in February. The magazine uses celebrities on the cover but also focuses more heavily on news and journalism than the other Sisters. LHJ, with a median reader age of 43, boasts one of the category's highest levels of education and the highest annual household income, $45,000. Ms. Blyth went outside to bring in design consultant Lucy Sisman, the award-winning designer behind Allure, suggesting fashion and beauty photos are of particular importance.

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