Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lamattina heads big new IPG unit

Published on .

Interpublic Group of Cos., New York, said Larry Lamattina will be chairman-CEO of a giant new media unit it is creating through the alliance of Interpublic-owned Western International Media and Initiative Media Worldwide, the international media buying arm of Interpublic network Ammirati Puris Lintas. Mr. Lamattina is currently president-CEO of Interpublic's Allied Communications Group. Formation of the new unit, to be called Western Initiative Media Worldwide, was expected and it will handle $10 billion in media accounts. Western International Media CEO Dennis Holt and President Michael Kassan will head U.S. operations of the unit. Initiative Media Chairman-CEO Marie-Jose Forissier will head international operations. Each will be named vice chairman of the new company.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: