USA launched its Web site, developed by Internet Technologies Group, Cambridge, Mass. Among the features at: a virtual showroom, which lets visitors view the Diablo and Countach models in a full 360 degrees, product and offshore racing info. Coming soon to the site: a catalogue of new Lamborghini merchandise. Lamborghini says the site facilitates its aggressive new marketing, aimed at increasing its visibility in anticipation of new, higher volume automobiles.
Copyright July 1996 Crain Communications Inc.