Now L'Oreal's prestige Lancome brand is launching its first vitamin C face cream, called Vitabolic. The cream also contains ginseng and ginkgo, another innovation.
Two years ago, L'Oreal staged the first successful launch of a vitamin C face cream in the prestige market, called Force C under its Helena Rubinstein brand. Helena Rubinstein continues to expand its highly successful Force C line. It has just launched an eye cream with vitamin C and a vitamin C facial mask.
It's widely accepted that vitamin C works as an antioxidant to protect skin cells. L'Oreal claims its products tone and brighten the skin.
Copyright March 1998, Crain Communications Inc.