People.com the week of Sept. 25 launches StyleWatch, a feature that includes a daily updated celebrity fashion gallery, fashion coverage from award shows and stories on fashion trends. To kick off the new area of the site, cosmetics retailer Lancome will sponsor "Believe in Beauty," a sweepstakes offering a grand prize trip for two to New York, including a $5,000 make-over. Consumers can enter the contest put on by People's
online arm by responding to a weekly beauty poll on the site. The contest runs Sept. 29 through Dec. 15.
Copyright September 2000, Crain Communications Inc.