LAND O'LAKES SPREADS IT AROUND

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Land O'Lakes pays homage to its past while looking to the future in the marketer's first full-line campaign, breaking next month. The spread's first page features Land O'Lakes signature butter in an old-style kitchen, while the facing page shows the entire product line, including new low-fat and no-fat products. The ad, from Campbell Mithun Esty, Minneapolis, will appear in more than 25 magazines and in newspapers.
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