Land Rover North America said it will break an all-print push for the Range Rover sport utility vehicle in targeted September monthlies including Golf Digest
and The Robb Report
. The executions represent the first print work for the brand from GSD&M, Austin, Texas. The Range Rover ads, running into the first quarter, carry the "Courage'' tag introduced in Discovery-model TV spots in spring.
Copyright August 2000, Crain Communications Inc.