Land Rover to debut GSD&M print ads

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Land Rover North America said it will break an all-print push for the Range Rover sport utility vehicle in targeted September monthlies including Golf Digest and The Robb Report. The executions represent the first print work for the brand from GSD&M, Austin, Texas. The Range Rover ads, running into the first quarter, carry the "Courage'' tag introduced in Discovery-model TV spots in spring.

Copyright August 2000, Crain Communications Inc.

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