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Land Rover to set global account review

Published on .

Land Rover is revving up to review its global account, at WCRS since 1997. The move comes after Ford Motor Co.'s $2.7 billion May acquisition of Land Rover from BMW AG, a WCRS client for more than 20 years. Land Rover said it has talked with Ford shop J. Walter Thompson Co., but denied U.K. trade press reports that JWT would win the account. JWT declined comment. GSD&M, Austin, Texas, won Land Rover's estimated $30 million U.S.

Copyright July 2000, Crain Communications Inc.

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